... insured than by any amount of preaching or punishment. If the actions which the group approves are not early made habitual in the younger members of the group, they will not be enforced either through logic or electrocution. It is not enough to give people reasons for doing good, they will only do it consistently if the opposite arouses in them more or less abhorrence. People learn to modify their actions on the basis of the pleasure or pain they find in their performance, and the pleasure or pain they ... — Human Traits and their Social Significance • Irwin Edman
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