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Advertising   Listen
noun
advertising  n.  
1.
A communication publicly promoting some product or service.
Synonyms: ad, advertisement, advert
2.
The business of advertising; the activity engaged in by professional publicists for pay.
Synonyms: advertizing, publicizing, the advertising profession, the advertising industry






Collaborative International Dictionary of English 0.48








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"Advertising" Quotes from Famous Books



... slightest cause appeared for any apprehension in that quarter. Mrs. Wragge was seated at the table absorbed in the arrangement of a series of smart circulars and tempting price-lists, issued by advertising trades-people, and flung in at the cab-windows as they left the London terminus. "I've often heard tell of light reading," said Mrs. Wragge, restlessly shifting the positions of the circulars as a child restlessly shifts the position of a new set of toys. "Here's light reading, printed ...
— No Name • Wilkie Collins

... to polish them up for the artist and arrange the business of printing and distribution, and after my uncle had had a violent and needless quarrel with the advertising manager of the Daily Regulator about the amount of display given to one of his happy thoughts, I also took up the negotiations ...
— Tono Bungay • H. G. Wells

... at New Orleans, then the great depot of supplies for the troops in Texas, and of those operating beyond the Rio Grande. Commissaries at that time were allowed to purchase in open market, and were not restricted to advertising and awarding contracts to the lowest bidders. It was reported that Major Seawell had purchased largely of the house of Perry Seawell & Co., Mr. Seawell being a relative of his. When he was relieved in his duties by Major Waggman, of the regular Commissary Department, the latter found Perry Seawell ...
— The Memoirs of General W. T. Sherman, Complete • William T. Sherman

... a yard or so of reading about a spring horse- race. The sight of it fills me with loathing. It brings to my mind that placard I saw at a station in Surrey a year or two ago, advertising certain races in the neighbourhood. Here is the poster, as I copied it into ...
— The Private Papers of Henry Ryecroft • George Gissing

... of the carnival spirit in a region immemorially starved of beauty in the lives of its people; and whatever was the origin of the mountain coaching parade, or from whatever impulse of sentimentality or advertising it came, the effect was of undeniable splendor, and ...
— Henry James, Jr. • William Dean Howells

... has won an enviable reputation in Domestic Science work. She has avoided all of the quackery, self-exploitation and money schemes, which have proved a temptation to many in the work, and which have tended to brand the science as an advertising scheme, and confined herself to study, teaching and the legitimate development of the science. Her work in the Normal and in giving lectures on Domestic Science brings her in touch with large numbers of intelligent and practical women who realize that housekeeping and cookery ...
— Mother's Remedies - Over One Thousand Tried and Tested Remedies from Mothers - of the United States and Canada • T. J. Ritter

... daily. And the unions would elect trustees to hold them and manage them and an editor to edit each one and would be able to dismiss editors or trustees either if it wasn't being run straight. There'd be no profits because every penny made would go to make the papers better, there being no advertising income or very little. And every day, all over the continent, there would be printing hundreds of thousands of copies, each one advancing ...
— The Workingman's Paradise - An Australian Labour Novel • John Miller

... to say was that once the first wild outburst is over, the Yaquis will keep mighty quiet. They won't go about with a brass band, advertising their hiding places." ...
— The Boy Ranchers Among the Indians - or, Trailing the Yaquis • Willard F. Baker

... Bengal lights and other fireworks set off by Mr. Parsons's hired man should throw her figure into conspicuous relief. The culminating interest of the, occasion for her was reached when the James O. Lyons Cadets, the special body of youthful torch-bearers devoted to advertising the merits of her lover, for whose uniforms and accoutrements he had paid, came ...
— Unleavened Bread • Robert Grant

... All-Russian Soviet, the banks. The new government set up shops—one in each neighborhood—to dole out not for money, but on work tickets, whatever food, fuel, and clothing this complete government monopoly had to distribute. No bargaining, no display, no advertising, and no speculation. Everything one has earned by labor the right to buy at the cooperative and soviet shops is at a fixed, low price, at the established (too small.) profit—to the government or to the ...
— The Bullitt Mission to Russia • William C. Bullitt

... of hard work, he obtained more than a foothold. He had sold a couple of pictures to dealers; his black-and-white drawings were in demand with a couple of good magazines, and a clever poster, bearing his name, and advertising a popular whisky was displayed all over London. Then, picking up a French paper in the Monico one morning, he experienced a shock. The body of a woman had been found in the Seine and taken to the Morgue, where several persons unhesitatingly identified her as Diane Merode, the one-time ...
— In Friendship's Guise • Wm. Murray Graydon

... Interne came in just then. Refusing to marry him had had much the effect of smacking a puppy. He came back, a trifle timid, but friendly. So he came in just then, and elected himself to the advertising and circulation department, and gave the Probationer the society end, although it was not his paper or his idea, and sat down at once at the table and ...
— Love Stories • Mary Roberts Rinehart

... no share in the commotion that would follow throughout the particular corner of the earth that calls itself "the world." The thing should be put forth anonymously. Nay, I would make other men believe that they had written it. They would hire bull-hided self-advertising Englishmen to bellow it abroad. Preachers would found a fresh conduct of life upon it, swearing that it was new and that they had lifted the fear of death from all mankind. Every Orientalist in Europe would patronize it discursively ...
— The Works of Rudyard Kipling One Volume Edition • Rudyard Kipling

... satisfaction, if not of promoting the welfare of the community, at least that of advancing the financial interests of the benefactor whose enterprise has given you your coveted notoriety. If a man wants to be famous, he had much better try the advertising doctor than the terrible editor, whose waste-basket is a maw which is as insatiable as the temporary ...
— Over the Teacups • Oliver Wendell Holmes, Sr.

... became so rough and stormy that the yacht had to furl her sails, as was done by the vice-admiral, who was ahead of the Faith, and by the Fidelity. In the ensuing night the yacht and vice-admiral made sail again, without advertising the other two ships by signal, so that they continued to lie to. When day broke next morning, Captains Baltazar de Cordes and Sebalt de Weert, of the Fidelity and Faith, were extremely troubled at not seeing any of the other ships. De Weert, who was now ...
— A General History and Collection of Voyages and Travels, Volume X • Robert Kerr

... enough just then, to judge by the many fractious objections immediately voiced by those two small mutineers. They were loth to part with their latest acquaintance and weren't above advertising that fact with unnecessary vehemence. Even the puppy raised ...
— The Luck of the Mounted - A Tale of the Royal Northwest Mounted Police • Ralph S. Kendall

... "You weren't by any chance thinking of advertising our gift or contribution or whatever you like to call ...
— The Red Planet • William J. Locke

... number of pieces of apparatus of a generally useless kind which he had ordered on the strength of their much advertising, and he observed sententiously, "We armatures get badly imposed upon." Here were patent gimcrack printing devices, although he had scarce anything worth printing; all sorts of atrocious fancy borders with which he sought in vain to embellish out-of-focus under-exposures; orthochromatic ...
— Ten Thousand Miles with a Dog Sled - A Narrative of Winter Travel in Interior Alaska • Hudson Stuck

... what does it matter what people think or say of me? I don't care.... But it'll be a mortal trouble getting another looker and settling him to my ways—and I'll never get a man who'll mind me as poor Socknersh does. I want a man with a humble soul, but seemingly you can't get that through advertising...." ...
— Joanna Godden • Sheila Kaye-Smith

... have been your lover." He had indeed reached this degree of injustice. In fact the unhappy woman, praised and envied, whose name figured in large type on the play bills and might be read on all the walls of Paris, who was seized upon as a successful advertising medium and placed on the tiny gilt labels of the confectioner or perfumer, led the saddest and most humiliating of lives. She dared not open a paper for fear of reading her own praises, wept over the flowers that were ...
— Artists' Wives • Alphonse Daudet

... booksellers to regard the moral right, in the absence of legal protection. The book has had remarkable success, and more than one publisher, who would be called respectable, has shown himself too weak to resist even the poor temptation to disregard this reasonable claim. I am sorry to add, that an advertising sheet is now lying on my table which describes the "Proverbial Philosophy" of Tupper as part of Messrs Wiley and Putnam's library of choice reading. Perhaps this internecine piracy among booksellers themselves has had something to do with the convictions of the craft, that the protection ...
— Blackwood's Edinburgh Magazine, Volume 62, Number 385. November, 1847. • Various

... 'par amours;' and I freely confess to you that if I can only obtain a wife in a sea voyage, or a steeple chase, I am likely to fulfill one great condition in modern advertising—'as having no incumbrance, or ...
— The Confessions of Harry Lorrequer, Complete • Charles James Lever (1806-1872)

... Nihilists, without the excuse of their object, were borrowed by the more fanatical anarchists, and applied to the advertising of their belief. Since the adoption of the "propaganda of action" by the extremists, anarchism has undergone a great change. It has passed from a visionary and harmless theory, as advocated by Godwin, Proudhon, and Reclus, to ...
— Two Thousand Miles On An Automobile • Arthur Jerome Eddy

... thesis that many of the qualities which we Western men have been losing in our craze for industrialism and commercialistic 'Imperialism' are just those which are most necessary to the seeker after speculative truth. Abelard and St. Thomas would very likely have failed as advertising agents, company promoters, or editors of sensational daily papers. But it may well be that both of them were much better fitted than Lord Northcliffe, Mr. Bottomley, or Mr. A.G. Gardiner to tell us whether God is and what ...
— Recent Developments in European Thought • Various

... that Martin Harris, after becoming a convert, gave up his entire time to advertising the Bible to his neighbors and the public generally in the vicinity of Palmyra. He would call public meetings and address them himself. He was enthusiastic, and went so far as to say that God, through the Latter Day Saints, was ...
— The Story of the Mormons: • William Alexander Linn

... A broadside, issued in London, ca. 1750, advertising "Dr. Bateman's Drops," is preserved in the Warshaw Collection of Business Americana, New York. Later reprints of this same broadside are preserved in the private collection of Samuel Aker, Albany, New York, and in the ...
— Old English Patent Medicines in America • George B. Griffenhagen

... 'I have, by advertising, found poor Mr. Levett's brothers in Yorkshire, who will take the little he has left: it is but little, yet it will be welcome, for I believe they are ...
— Life Of Johnson, Volume 4 (of 6) • Boswell

... writing the antislavery societies of the North-east had attained a considerable vitality, and the echoes of their work came back from the South in furious resolutions of legislatures and other bodies, which, in their exasperation, could not refrain from this injudicious advertising of their enemies. Petitions to Congress, which were met by gag-laws, constantly increasing in severity, brought the dreaded discussion more and more before the public. But there was as yet little or no antislavery agitation ...
— Abraham Lincoln: A History V1 • John G. Nicolay and John Hay

... remembered, was a promising young poet during the first decade of this century. Out of a scandalous youth whose verses made their appearance in slim periodicals that expired before their periodicity could be computed, he was evolving into a reputable poet who was given a prominent position facing advertising matter in the heavy magazines when he met with his regrettably early end. Apart from his poems he left no literary remains, except a few letters too hideously ungrammatical for publication. The sole materials for a biography lay in the memory of Toller, who ...
— Punch, or the London Charivari, Vol. 159, July 28th, 1920 • Various

... something about his family, which is quite a different thing. We wish to have about Browning not so much the kind of information which would satisfy Clarencieux King-at-Arms, but the sort of information which would satisfy us, if we were advertising for a very confidential secretary, or a very private tutor. We should not be concerned as to whether the tutor were descended from an Irish king, but we should still be really concerned about his extraction, about what ...
— Robert Browning • G. K. Chesterton

... of these "damaged darlings" of the stage did lose her jewels—which had cost about as much as that admirable actress Amy Roselle earned in her honourable career with a tragic ending—but felt bound to keep silent about the loss, since to have mentioned it would have seemed like "out-of-date" advertising. "View ...
— Our Stage and Its Critics • "E.F.S." of "The Westminster Gazette"

... was by this time aroused, and Master Chuter explained: "'Tis a gentleman by the name of Ford as is advertising for a pocket-book, a seems to have lost on the downs, near to Master Lake's windmill. 'Tis thy way, too, Gearge, after all. Thee must get up yarly, Gearge. 'Tis the yarly bird catches the worm. And tell Master Lake from me, 'll have all the young varments in the place a driving ...
— Jan of the Windmill • Juliana Horatia Ewing

... that the attendance was satisfactory. That attendance is satisfactory,—not which is numerous, but—which is steady and persevering. But it is plain, that to a mere by-stander, who came merely from general interest or good will to see how things were going on, and who did not catch the object of advertising the Lectures, it would not occur to look into the faces of the audience; he would think it enough to be counting their heads; he would do little more than observe whether the staircase and landing were full of loungers, and whether there was such a noise and bustle that it was impossible ...
— The Idea of a University Defined and Illustrated: In Nine - Discourses Delivered to the Catholics of Dublin • John Henry Newman

... Parisians, on awakening, found the walls placarded with notices advertising the issue of shares in the Universal Credit Company, and announcing the names of the directors, among which appeared that of the Prince. Some were members of the Legion d'Honneur; others recent members of the Cabinet Council, ...
— Serge Panine, Complete • Georges Ohnet

... certainly would,—at least it was quite on the cards," smiling in cheerful enjoyment of the possibility. Entertainments were going on all the while in the neighborhood, and he had ample opportunities of advertising the fact, all of which he improved, while a puzzled audience knew not what to make of so novel a situation, and were sorely put to it for suitable replies as they stared at an Adonis in Poole-cut clothes who sat and looked ...
— Lippincott's Magazine Of Popular Literature And Science, Old Series, Vol. 36—New Series, Vol. 10, July 1885 • Various

... exaggerated in view of the acknowledged inability of the German interests in the United States to command anything like the lesser sum named to acquire all they wanted—control of the munition plants. His initial efforts appeared to have been directed to a wide advertising campaign to sway American sentiment against the export of arms shipments. His energies, like those of others, having been fruitless in this field, he was said to have directed his attention to ...
— The Story of the Great War, Volume V (of 8) • Francis J. (Francis Joseph) Reynolds, Allen L. (Allen Leon)

... Camera made a great success in the States. And little wonder. Unknown to the Soviets, the advertising campaign that sold it cost several times the income from the sales. All they saw were the continued orders, the repeated visits of Mr. John Smith to Leningrad on buying trips. Leonid Shvernik was even given a promotion on the strength of his so ably cracking the American ...
— Revolution • Dallas McCord Reynolds

... other circumstances we would have enjoyed it; but this was war time. Already our Canadian Division had been at the front for four weeks and here were we doing nothing, when we might have been making ourselves useful at the front. The war office was advertising for "one hundred sanitary officers who would be of vital service to the force in the field" and here were two of us, with long experience in practical sanitation and eager to make use of that experience, idling in the valley of the Avon on ...
— On the Fringe of the Great Fight • George G. Nasmith

... understood why Satan has selected the church-choir as an objective point, and has delegated so large a number of imps to do work in that special direction. I then cried within me: "Oh, that these churches would not use their choir-corners as an advertising medium for the Theatre! And that choirs, in their musical devotions, may be led by the Spirit of God rather than by the imps ...
— Mr. World and Miss Church-Member • W. S. Harris

... years ago. The fun began before the book was published. In October the curiosity of the town of eighty thousand inhabitants was awakened by a series of skilful paragraphs in the Evening Post. The art of advertising was never more ingeniously illustrated. Mr. Fulkerson himself would have paid homage to the artist. One day the quid-nuncs found this paragraph in the ...
— Literary and Social Essays • George William Curtis

... discourage her, being too completely her slave, like wax in her hands; and he believed, too, that her scheme of advertising the drama of The Escaped Nun would lead to splendid and profitable notoriety. A real escape, from a city convent, before the very eyes of respectable citizens, would ring through the country like an alarm, and set the entire Protestant ...
— The Art of Disappearing • John Talbot Smith

... to Phillida next morning. I was tired; pleasantly tired. The day had been filled with the enthusiasm and congratulations of my associates, with conferences and plans for launching the new music via theatres and advertising. It ought to "go big," they assured me. In my optimism of mood, I wondered if I had not already driven off the Dark Thing, since the girl had come to me the night past without It appearing before or afterward. Perhaps, woman-timid, ...
— The Thing from the Lake • Eleanor M. Ingram

... character of the undertaking, which, like that of last year, was made to fit in with the plan of the detailed arrangements—(some ladies belonging to the aristocracy, and commissionaires distributed the tickets which were sold at a minimum, no advertising, etc.), I determined to give my co-operation. I played the "Cantique" (the last number of the "Harmonies poetiques et religieuses" published by Kistner), and, as there was no end to the applause, I added my transcription of Rossini's "Charite" (published by Schott). Everybody in Rome ...
— Letters of Franz Liszt, Volume 2: "From Rome to the End" • Franz Liszt; letters collected by La Mara and translated

... Islands are not known to the general public would be to say what is in these modern days of advertising untrue; but it may be doubted if they are so well known as they really deserve. They might very well be called the "Multum in Parvo Islands," for they contain a very great deal of beauty in a small space; in fact, it would ...
— Jethou - or Crusoe Life in the Channel Isles • E. R. Suffling

... numbers, and ensure a continuance of the work. As to the coffee-houses, you must not depend on their taking it in at first, except you go on the plan of the Tatler, and give the news of the week. For the first two or three weeks the expense of advertising will certainly prevent any profit being made. But when that is over, if a thousand are sold weekly, you may reckon on receiving L5 clear. One paper a week will do better than two. Pray say no more as ...
— Memoirs of the Life of the Rt. Hon. Richard Brinsley Sheridan V1 • Thomas Moore

... The whole thing, of course, is modern to the last moment; tango-teas and Russian ballets and picture-balls besprinkle the conversation. There is even a passage about a certain famous shop that made me wonder whether the New Advertising, familiar to readers of the afternoon journals had also invaded the realm of fiction. You will observe that I have made no effort to repeat the story; as it contains at least three heroines and five heroes the task would be too complicated. But you can take it on trust as a comedy ...
— Punch, or the London Charivari, Vol. 146, February 4, 1914 • Various

... looked about me preparatory to commencing business. To talk of gaining a footing in London is all very well in its way, but it is by no means so easy a task to accomplish as it might appear. Doubtless it can be done fairly quickly if one is prepared to spend large sums of money in advertising, and is not afraid to blow one's own trumpet on every possible occasion, but that is not my line, and besides, even had I so wished, I had not the money to do it. For a multitude of reasons I did not feel inclined to embark my hard-earned ...
— My Strangest Case • Guy Boothby

... is the coming of order and justice. For confusion and accident and waste, the Socialist seeks to substitute design and collective economy. That too is the individual aim of every good business man who is not a mere advertising cheat or financial adventurer. To the sound-minded, clear-headed man of affairs, Socialism appeals just as it appeals to the scientific man, to the engineer, to the artist, because it is the same reality, the large ...
— New Worlds For Old - A Plain Account of Modern Socialism • Herbert George Wells

... Secretary, at the request of eight subscribers, shall call a meeting of the settlers, by advertising the same in three different places, not less than ten days ...
— History of the Constitutions of Iowa • Benjamin F. Shambaugh

... Maud been presented at Court? Didn't you see to that? How about that pearl necklace I gave her when she was presented? Wasn't it the talk of the season? There wasn't a Duke in England who didn't figure the cost of that necklace to within a guinea or two. No girl ever had better advertising than—" ...
— The Prince of Graustark • George Barr McCutcheon

... measure the journalistic sense. No one ever had a finer instinct in the subtle arts of "working the public" and of advertising. When the notorious Jack Sheppard was condemned, he visited him at Newgate, wrote his life, and had the highwayman, standing under the gallows, send for a copy and deliver it as his "last speech and dying confession." There is a certain breadth and ...
— Library of the World's Best Literature, Ancient and Modern — Volume 11 • Various

... fair. Blithely he accepted five hundred thousand dollars and gave in return—a promise. And when we would search our soul for a synonym to express all that was low-voiced, and suave, and judicious, and patient, and sure, we began to say, "As alert as an advertising expert." ...
— Personality Plus - Some Experiences of Emma McChesney and Her Son, Jock • Edna Ferber

... his fortune at blank walls, and corners of streets, or repair to the sign of Bateman, Innys, and one or two more, where are best choice and better pennyworth's. I might touch other abuses, as bad paper, incorrect printing, and false advertising; all which, and worse, is to be expected, if a careful author is not at the heels of them." Life of the Hon. and Rev. Dr. John North. North's Lives, edit. 1744, 4to., p. 240, &c. At page 244, there is a curious account of the doctor's amusing himself with keeping ...
— Bibliomania; or Book-Madness - A Bibliographical Romance • Thomas Frognall Dibdin

... used in his efforts to make sinners "hit the sawdust trail," to use his own spectacular language, as well as to extort money from the pockets of the attendants. He left the town $5,000 richer than when he entered and also carried with him, as advertising material, a long list of so-called converts. A travesty on the sacred work of the church! But such methods are to-day the exception and not the rule, and the exceptions ...
— On the Firing Line in Education • Adoniram Judson Ladd

... He described what he saw very well, but also said that he had seen a battle between an anaconda and a lion. The serpent swallowed the lion and then many Moors came and killed the serpent. As was immediately to be inferred and as I verified on my return, this battle was to be seen only on the advertising posters which are hung in front of every menagerie. The lad's imagination had been so excited by what he had seen that day that the real and the imagined were thoroughly interfused. How often may ...
— Robin Hood • J. Walker McSpadden

... resulted in advertising the shop to some extent. Whoever saw the odd little place was certain to tell some one else; and this person and that, dropping in out of curiosity to look, remained to buy, if only ...
— The Pleasant Street Partnership - A Neighborhood Story • Mary F. Leonard

... affair was like one of those alarms in a country-town which begin with the rumor of ten cases of confluent small-pox and end with the discovery that the doctor has been called to a case of nettle-rash at Deacon Scudder's. But sober men, who loved the Union in a quiet way, without advertising it in the newspapers, and who were willing to sacrifice everything to the Constitution but the rights it was intended to protect, began to fear that the alarmists might create the disease which they kept up ...
— Atlantic Monthly, Volume 2, Issue 10, August, 1858 • Various

... "It is not as solidly based as our other reconstructions of his background. The pattern of his raids indicates, however, that his knowledge of the materials he wants and their locations comes from vocal sources—television advertising, eaves-dropping, and so on. In other words, he cases the joint by ear. If he could understand written information, his job would have been much easier. He could have found the materials more quickly and easily. From ...
— Anything You Can Do ... • Gordon Randall Garrett

... power, for services performed during the election, some of which services I have before noticed. Four hundred and thirty-seven pounds paid to the military, for preventing the election of HENRY HUNT for the city of Bristol, in the year 1812. The item of 52l. 18s. for advertising a public meeting of the citizens of Bristol, to address the Prince Regent on the death of Spencer Perceval, is another precious proof of shameful, or rather shameless, expenditure. Why, five pounds would ...
— Memoirs of Henry Hunt, Esq. Volume 3 • Henry Hunt

... their feet were set in garden patches, in plowed fields, in lonely mesquite pastures, and even high up on the crests of stony ridges. One day their timbers were raw and clean, the next day they were black and greasy, advertising the fact that once again the heavy rock pressure far below had sent another fountain of fortune spraying over the top. Then pipe lines were laid and unsightly tank ...
— Flowing Gold • Rex Beach

... pigs rooting in the streets of Paris, when an ancient manuscript recounts a few details of an epidemic of the plague or of small-pox, then you begin to under-stand that "progress" is something more than a catchword used by modern advertising men. ...
— The Story of Mankind • Hendrik van Loon

... Theatrical advertising had not reached the pitch of development which it has since attained; the competition was not so severe, and managers did not find it necessary to have recourse to ingenious methods of propitiating dramatic critics, such as producing their plays at the commencement of a new season, ...
— The Continental Monthly, Vol. 5, No. 5, May, 1864 - Devoted To Literature And National Policy • Various

... means displeased that you have changed your opinion, as his highness esteemeth nothing in counsel more perilous than one to persevere in the maintenance of his advice because he hath once given it. He therefore commendeth and most affectuously thanketh your faithful diligence and high wisdom in advertising him of the reasons which have moved you to change your opinion."[373] No king knew better than Henry how to get good work from his ministers, and his warning against (p. 134) persevering in advice, merely because it has once been given, is a ...
— Henry VIII. • A. F. Pollard

... particularly adapted to those occasions when one must make a small gift to a friend. Scarce a center-table in the country but held at least one. The beauty of it was that the literary matter cost him nothing, and the books were their own advertising bill-boards; for wherever they went they ...
— Jewel Weed • Alice Ames Winter

... binoculars. Quite casually, the crew, six of them, carried Number Nine to the water's edge, saw paddles and everything in order for a quick launching, and lolled about carelessly on the sand. They were guilty of not advertising that anything untoward was afoot, although they did steal glances up to their captain straining ...
— On the Makaloa Mat/Island Tales • Jack London

... (Bird's-Nest Soup)—and really, from all reports, it must have been remarkably delicious. But the guest we are writing about, sniffed at the soup disdainfully and asked, "Is this some of that new canned soup they are advertising?" The hostess blushed—as any conscientious hostess would—and the next time she issued invitations for dinner, she somehow forgot to include the guest who read the ...
— Book of Etiquette • Lillian Eichler

... 32: There are in the Banat some ultra-patriotic Magyars, such as the man at Antanfalva (Kova[vc]i[vc]a) who, having lost something between his house and the post office, insisted on advertising for it in the Buda-Pest papers. But the Yugoslav rule was so satisfactory that, two or three years after the Armistice, I found in the large Hungarian village of Debelyacsa—where the intelligentsia ...
— The Birth of Yugoslavia, Volume 2 • Henry Baerlein

... I know of," laughed Thad, "No use advertising, because papers don't circulate through the wilderness; and those ignorant foreigners couldn't read the notice if we put one in. And we can't find where to stick the message even if we printed one in picture writing, as Allan had shown ...
— The Boy Scouts' First Camp Fire - or, Scouting with the Silver Fox Patrol • Herbert Carter

... baron's solicitors have been advertising for some time for news regarding the whereabouts of Peter Janssen Pullaine, and if you had not so successfully hidden your real name under that of your professional one, no doubt some of your colleagues would have put you in the way of finding it out long ...
— Cleek, the Master Detective • Thomas W. Hanshew

... the blast of oratory upon air, and a woman who sat on the far side of a closed window, with tight-drawn lips and smoldering eyes, looked challengingly at this fresh air fanatic, observing with quiet sarcasm: "A complexion like that might make a fortune, if done with colors to the life, in advertising ...
— The Underworld - The Story of Robert Sinclair, Miner • James C. Welsh

... work is actionable as an act of infringement under section 501, and is fully subject to the remedies provided by sections 502 through 506 and sections 509 and 510, if the content of the particular program in which the performance or display is embodied, or any commercial advertising or station announcements transmitted by the primary transmitter during, or immediately before or after, the transmission of such program, is in any way willfully altered by the cable system through changes, deletions, ...
— Copyright Law of the United States of America: - contained in Title 17 of the United States Code. • Library of Congress Copyright Office

... his impidence sending you a lot o' rubbish like that on approval—and on camels, too!" declared Mrs. Rapkin. "I'm sure I don't know what them advertising firms will ...
— The Brass Bottle • F. Anstey

... the community, the poor fellows who perambulate the streets as Sandwich Men. These are farmed out by certain firms. If you wish to send fifty or a hundred men through London carrying boards announcing the excellence of your goods, you go to an advertising firm who will undertake to supply you with as many sandwich men as you want for two shillings or half a crown a day. The men are forthcoming, your goods are advertised, you pay your money, but how much of that goes to the men? About one shilling, or one shilling and threepence; the rest goes ...
— "In Darkest England and The Way Out" • General William Booth

... wilderness is checkered. These are semi-barbarous or less; everything else in the region has a most exuberant pronounced wholeness. The city held me but a short time, for the San Gabriel Mountains were in sight, advertising themselves grandly along the northern sky, and I was eager to make my ...
— Steep Trails • John Muir

... is Hambright," Buckton answered, with assumed lightness. "He is a whisky salesman. Somebody brought him to the club the other night, and he told a lot of funny stories. He seems to have plenty of money; his house may give it to him for advertising purposes. He fairly throws ...
— The Desired Woman • Will N. Harben

... wider or disinterested one. A man, educated as a physician, practiced his profession on scientific principles, and nearly starved on an income of seven hundred dollars a year. He then set up as a quack, compounded a worthless nostrum, and, by dint of impudence, advertising, and other charlatanry, made eighteen thousand dollars a year, and justified his conduct on the ground of his success. By falsehood and cheating he preyed on the credulity of the public. If all men were like him, society could not exist. The meanness of his soul, shutting ...
— The Destiny of the Soul - A Critical History of the Doctrine of a Future Life • William Rounseville Alger

... found that it was by no means so easy to collect advertisements, knowing, of course, nothing about it, and I tackled the job badly. Those who took up advertising space stipulated for an actual distribution of ten thousand copies of the Tissue each day, which had to be guaranteed and be carried out before they paid for the advertisements. I could see no other way out of the difficulty than to consent to their terms. Next ...
— The Chronicles of a Gay Gordon • Jose Maria Gordon

... do is to get a contract as official service station for one of the well known makes of batteries. The manufacturers of this battery will stand behind the service station, giving it the benefits of its engineering, production, and advertising departments, and boost the service station's business, helping to make ...
— The Automobile Storage Battery - Its Care And Repair • O. A. Witte

... at several points and to preach unorthodox political doctrines. The wealthiest citizens were outraged, and hotly denounced Bruce as a "yellow journalist" and a "red-mouthed demagogue." It was commonly held by the better element that his ultra-democracy was merely a mask, a pose, an advertising scheme, to gather in the gullible subscriber and to force himself sensationally into the ...
— Counsel for the Defense • Leroy Scott

... hands. This had now become the snappy way of saying that you intended to shop at Peter Rolls's store: "I'm going to the Hands." "I'll get that at the Hands." And Peter Rolls had emphasized the phrase on the public tongue by his method of advertising. ...
— Winnie Childs - The Shop Girl • C. N. Williamson

... "Or advertising in the newspapers," the other went on, in a level tone. "I'll attend to your case, quickly and quietly. Here, or in New York, or wherever you ...
— The Iron Furrow • George C. Shedd

... good or bad. Sure I know them all—not a mother's son o' the boys but I can call my frind—not a captain or lader that's in it, but I can lade, dear, to the devil and back again, if I'd but whistle: so only you keep quite, and don't be advertising yourself any way for a Jew, nor be showing your cloven fut, with or without the wooden shoes. Keep ourselves to ourselves, for I'll tell you a bit of a sacret— I'm a little bit of a cat'olic myself, all as one as what they call a papish; but ...
— Tales & Novels, Vol. IX - [Contents: Harrington; Thoughts on Bores; Ormond] • Maria Edgeworth

... directions; if they did, the philanthropic person would probably be too amenable to flattery to escape the pushful patentee and too sensitive to avail himself of criticism (which rarely succeeds in being both penetrating and polite), and it will probably be many years before the cautious enterprise of advertising firms approximates to the economies that are theoretically possible to-day. But certainly the engineering and medical sorts of person will be best able to appreciate the possibilities of cutting down the irksome labours of the contemporary ...
— Anticipations - Of the Reaction of Mechanical and Scientific Progress upon - Human life and Thought • Herbert George Wells

... weary work for a long time. These gatherings were miserable affairs compared with those which greeted our political speakers. On one occasion the agricultural community was represented by the Dispensary Doctor, the Schoolmaster, and the Sergeant of Police. Sometimes, in spite of copious advertising of the meeting, the prosaic nature of the objects had got ...
— Ireland In The New Century • Horace Plunkett

... necessary for each great nation to pass stringent laws to prevent very respectable and very rich men from poisoning their customers. Cheating in fabrics still flourishes and in unsuspected quarters, not always those of the small dealer. And, misrepresentation flourished in advertising openly and blatantly until very recently. It is true that advertising has changed its tastes and uses dignified and high-flown language, protesting the abnormally virtuous ideal of service of the article advertised; but can it be true that the ...
— The Foundations of Personality • Abraham Myerson

... to Kensington Church; here she got out and walked the few yards necessary to take her to the Kensington Free Library, where she put down the addresses of those advertising situations likely to suit her. This task completed, she walked to Brandenburg College. When dinner was over—the Misses Mee dined midday—Mavis wrote replies to the advertisements. After parting with the precious pennies, which bought the necessary stamps at the post-office, she came ...
— Sparrows - The Story of an Unprotected Girl • Horace W. C. Newte

... a very beautiful velvet dress got into the car today, and without the slightest expression sat for fifteen minutes and looked at a sign advertising suspenders. It doesn't seem polite to ignore everybody else as though you were the only important person present. Anyway, you miss a lot. While she was absorbing that silly sign, I was studying a whole car ...
— Daddy-Long-Legs • Jean Webster

... if there are any letters," said the postmaster, and went off. He returned with a picture postal for Mrs. Randolph Rover and two advertising circulars for her husband. There were also a newspaper and a magazine for the ...
— The Rover Boys at College • Edward Stratemeyer

... their homestead just south of the town on the Wahoo, and started the Tribune, and Mary hoped the high hopes of the Irish while Amos wrote his part of the news, set his share of the type, ran the errands for the advertising and bragged of the town in their editorial columns with all the faith of ...
— In the Heart of a Fool • William Allen White

... the advertising and sale (except by doctor's prescription) of drugs euphemistically described as for the "correction of women's ailments" or "correction of irregularities" should be forbidded. For their alleged purpose of correcting functional ...
— Report of the Committee of Inquiry into the Various Aspects of the Problem of Abortion in New Zealand • David G. McMillan

... 116. To take your own bodily temperature or that of a friend. If you cannot obtain the use of a physician's clinical thermometer, unfasten one of the little thermometers found on so many calendars and advertising sheets. Hold it for five minutes under the tongue with the lips closed. Read it while in position or the instant it is removed. The natural temperature of the mouth ...
— A Practical Physiology • Albert F. Blaisdell

... comprehended the whereabouts, and then, by the help of a comrade or two, broke a window-pane, passed through a glazed division of stuffed snakes, &c., and bore off his prize in the dead of the night. By advertising in time, and by dint of much exertion, the greater part was recovered, but the proprietor has not dared publicly ...
— Canada and the Canadians - Volume I • Sir Richard Henry Bonnycastle

... upon which this assessment shall remain unpaid on the 13th day of June, 1906, will be delinquent and will be advertised for sale at public auction, and unless payment is made before will be sold on the 2d day of July, 1906, at 2 o'clock p. m. to pay the delinquent assessment, together with cost of advertising and expenses ...
— The Spirit of 1906 • George W. Brooks

... in the majority of cases, a woman who writes a good, legible, and accurate hand, is more apt to be efficient in her work than one who sends in a dirty, careless, ill-expressed and badly spelled application. Through advertising one comes into touch with many women it would be impossible to reach otherwise. It is also the most advantageous way of bringing the employer and employee together, inasmuch as it dispenses entirely with the services ...
— Wanted, a Young Woman to Do Housework • C. Helene Barker

... at Harlem or Hunter's Point, and with the idea that he is a Moulder of Public Opinion and that the Power of the Press is greater than the Power of Money, and that the few lines he writes are of more value in the Editor's eyes than is the column of advertising on the last ...
— The Exiles and Other Stories • Richard Harding Davis

... gate-post or written across a wall. At this time France was mysteriously flooded with cheap portraits of the great Napoleon. It was before the days of pictorial advertisement, and young ladies who wished to make an advantageous marriage had no means of advertising the fact and themselves in supplements to illustrated papers. The walls of inns and shops and diligence offices were therefore barer than they are to-day. And from these bare walls stared out at this time the well-known face of the great Napoleon. ...
— The Last Hope • Henry Seton Merriman

... remember that ere this fortunes have been made out of sauces, and if this sauce be properly handled and put before the public, it may counteract my falling, or rather disappearing rents. If only I could hit upon a fetching name, and find twenty thousand pounds to spend in advertising, I might be able once more to live on ...
— The Cook's Decameron: A Study in Taste: - Containing Over Two Hundred Recipes For Italian Dishes • Mrs. W. G. Waters

... were whirled through England on the railways, he would naturally come to the conclusion that the chief product of that country is mustard, and that its most celebrated people are Mr. Keen and Mr. Colman, whose great advertising boards, yellow letters on a black ground, and black letters on a yellow ground, stare the traveller in the face ...
— Our Hundred Days in Europe • Oliver Wendell Holmes

... speculated on whether Bell Hewett would have had a new hat if it had not been for the bank's failure; and whether her brother's absence from home was owing to his having gone to London for the first look at the columns of the advertising newspapers, and that he might be on the spot to apply in person at the addresses given, and to haunt the agency offices, as young men ...
— A Houseful of Girls • Sarah Tytler

... Newspaper advertising, the offspring of heavy stamp duties, a high rate of postage, and the heavy deposits of caution-money required by the government as security for good behavior, is within the reach of all who care to pay for it, and has turned the fourth page of every journal into a harvest field alike for the ...
— Lost Illusions • Honore De Balzac

... hiding my tracks was solved, the rest would be easy. I could keep in the hollows for a few miles until out of sight of the Ridge Road, and Gowdy might rake the wayside to his heart's content and never find us except by accident; but I saw no way of getting off the traveled way without advertising my flight. Of course Gowdy would follow up every fresh track because it was almost the only thing he could do with any prospect of striking the girl's trail. I thought these things over as I drove on westward. I quieted her by saying that I ...
— Vandemark's Folly • Herbert Quick

... public places there were placards advertising American wine-presses, but I saw none of them in use. At a farm-house near us we looked on at the use of one of the old-fashioned Swiss presses. Under it lay a mighty cake of grapes, stems, and skins, crushed into a common mass, and bulging farther ...
— A Little Swiss Sojourn • W. D. Howells

... corpus all minors enlisted without consent of parents or guardians, and it enacted a fine, not to exceed five hundred dollars, upon any one found guilty of enlisting a minor against the consent of his guardian, and a fine of one hundred dollars for the advertising or publication of enticements to minors ...
— The Development of Religious Liberty in Connecticut • M. Louise Greene, Ph. D.

... unfavorably upon the disfigurement of the catalogue by advertisements, which it says are "most excellent things in their proper place, but wholly out of place in an exhibition catalogue." Why this is so it is hard to see, unless the Architect believes that there is not advertising enough to go round, and that it should all be reserved for the trade and professional papers. At all events this is "kicking against the pricks," for it is well known that the expenses of such exhibitions cannot be met without some outside ...
— The Brochure Series of Architectural Illustration, Volume 01, No. 04, April 1895 - Byzantine-Romanesque Windows in Southern Italy • Various

... along the house-fronts, tied to the horses' ears, in ladies' hands and gentlemen's button-holes, while venders went up and down the street bearing great trays of violets and carnations and camellias for sale. The air was full of cries and laughter, and the shrill calls of merchants advertising their wares,—candy, fruit, birds, lanterns, and confetti, the latter being merely lumps of lime, large or small, with a pea or a bean embedded in each lump to give it weight. Boxes full of this unpleasant confection were suspended in front of each balcony, ...
— What Katy Did Next • Susan Coolidge

... applicants came up to even Norah's limited standard. Finally, however, Mr. Linton had refused to enter any more registry-offices or to let Norah enter them, describing them, in good set terms as abominable holes; and judicious advertising had secured them a housekeeper who seemed promising, and a cook who insisted far more on the fact that she was a lady than on any ability to prepare meals. The family, while not ...
— Captain Jim • Mary Grant Bruce

... "There wasn't another umbrella to be seen. I stood at this window, Loudon, feasting my eyes; and I declare, I felt like Vanderbilt." And it was to this neat application of the local climate that he owed, not only much of the sale of Thirteen Star, but the whole business of his advertising agency. ...
— The Works of Robert Louis Stevenson - Swanston Edition Vol. 13 (of 25) • Robert Louis Stevenson

... first experience of drawing-room cars coming down here, with very comfortable arm-chairs, and one seems to do the journey of 200 miles easily, in about six hours, through very pretty country. I never saw such people as Americans for advertising; all along the line, on every available post or rail, you see, "Chew Globe Tobacco," "Sun Stove ...
— A Lady's Life on a Farm in Manitoba • Mrs. Cecil Hall

... the city is quicksand where a chance step would engulf one." Billy stared frowningly out on the vivid street ahead of him. A pretty English bride and her soldier husband were out exercising their dogs. Two ladies in a victoria were advertising their toilettes. A blond baby toddled past with his black nurse. It was all very peaceful and charming. It did not look like quicksand.... Into the picture came a one-eyed man with a stuffed crocodile on his ...
— The Palace of Darkened Windows • Mary Hastings Bradley

... of success is his unique methods of advertising, and we can readily understand how he can bear to be denounced as a "Humbug," because this popular designation though undeserved in the popular acceptation of it, "brought grist to his mill." He has constantly ...
— The Humbugs of the World • P. T. Barnum

... conversation between Cosmo Versal and Joseph Smith, New York was startled by seeing, in huge red letters, on every blank wall, on the bare flanks of towering sky-scrapers, on the lofty stations of aeroplane lines, on bill-boards, fences, advertising-boards along suburban roads, in the Subway stations, and fluttering from strings of kites over the city, ...
— The Second Deluge • Garrett P. Serviss

... desperately for maintenance. The majority are printed at a positive loss, as regards dollars and cents. It is doubtful if any of the survivors are supported exclusively from revenues derived from subscriptions and advertising. It is a stinging indictment of our much-lauded "race pride" that the greater proportion of our Negro journalists are compelled to depend for a living upon teaching, preaching, law, medicine, office-holding, or upon some outside business investment. In character and make-up, these papers ...
— Twentieth Century Negro Literature - Or, A Cyclopedia of Thought on the Vital Topics Relating - to the American Negro • Various

... passed, the next promising way to carry Socialism forward, the way actually to "fight" the class struggle and to achieve something practical is, as Mr. Simons says, to talk less and to go in and "administer a township." Revolutionary Socialists agree that advertising, the teaching of a few basic doctrines, emotional appeals, and the criticism of present society have hitherto taken up the principal share of the Socialist agitation, and that all these together are not sufficient to enable Socialists to achieve their aim, or even to carry the ...
— Socialism As It Is - A Survey of The World-Wide Revolutionary Movement • William English Walling

... existing parks. The Yosemite Valley and the Yellowstone alone were generally known, but scarcely as national parks; most of the school geographies which mentioned them at all ignored their national character. The advertising folders of competing railroads were the principal sources of public knowledge, for few indeed asked for the compilation of rates and charges which the Government then sent in response to inquiries for information. The parks had practically no administration. The business necessarily ...
— The Book of the National Parks • Robert Sterling Yard

... printer's function in advertising. Precepts upon which advertising is based. Printer's analysis of his copy. Emphasis, legibility, attention, color. Method of studying advertising typography. Illustrations; review ...
— Compound Words - Typographic Technical Series for Apprentices #36 • Frederick W. Hamilton

... begun to wonder just what was up. The list of stockholders had read like a list of IP heroes and executives. The staff had been a list of IP men with a slender sprinkling of accountants. And the sixty-million dollar structure was to be a bank without advertising of any sort! Usually such a venture is planned and published months in advance. This had sprung up ...
— The Ultimate Weapon • John Wood Campbell

... still-legible little Burma-Shave series, a wooden Horlick's contented cow, Socony, That Good Gulf Gasoline, the black cat-face bespeaking Catspaw Rubber Heels. Here were the coal-black Gold Dust twins, Kelly Springfield's Lotta Miles peering through a large rubber tire, a cocked-hatted boniface advertising New York's Prince George Hotel, the sleepy Fisk Tire boy in his pajamas and carrying ...
— A World Apart • Samuel Kimball Merwin

... House-agents have known me and were glad, and landlords have risen up to meet me from afar. The force of habit impels me still to consult all the bills I see in the streets, nor can the war telegrams divert my first attention from the advertising columns of the daily papers. I repeat, let no man think I have disclosed the weaknesses of the neighborhood, nor rashly open that closet which contains the secret skeleton of his dwelling. My carpets have been altered to fit all sized odd-shaped apartments ...
— Urban Sketches • Bret Harte

... meet her on the train. She told me then something of her story, and said she was going to leave the house forever, as soon as Mrs. Putnam died. She also told me that if I ever learned anything about her parents I could reach her by advertising in the Personal Column of the New York 'Herald,' addressing 'Linda,' ...
— Quincy Adams Sawyer and Mason's Corner Folks - A Picture of New England Home Life • Charles Felton Pidgin



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